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The viability of a business is built upon strong customer relationships – at the core of which is trust. Effective communications build customer trust.
The vast majority of customer communications occur electronically – and email is a primary media. Yet when customers conduct business via email, they may feel apprehensive:
- Will my message be intercepted, treated as “low priority,” or worse, not handled at all?
- Will my message be categorized improperly, and, if so, will I receive a boilerplate response to a question that I didn’t ask?
Effective communications occur when the customer can message within an environment that feels comfortable, such as, email – without jeopardizing quality of service.
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